Photo: Victoria Filice   

Sarah is an LA-based branding and marketing expert with an emphasis on branding technology and understanding users. As the brand manager for Pacific World Cosmetics’ Sensationail PWC and Fingrs & Fuse digital campaigns, she coordinated over 30,000 pieces of cross-branded social content, managed organic outreach that resulted in over 80,000,000 impressions and allowed PWC to shift their entire strategy from costly broadcast campaigns to highly targeted and cost effective digital. As the Head of Content for Google Ventures’ “Strut,” she worked directly with the CTO to categorize 7,000 brands and helped transform 45% of downloads into daily users (compared to the industry average of 14%) through on-trend daily content and community management. Sarah moved into a hyper-focused brand role in 2015, working closely with marketing, design and product teams to build Pavemint, an environmentally conscious mobility brand helping change the way people park. Sarah is also the press spokeswoman for the brand. Sarah has a deep passion for making the world a better. As an aspiring force for good, she volunteers as a brand consultant for Milana Vayntrub’s charity, Can’t Do Nothing, which has received over 8 million impressions. Since her move to tech, Sarah has worked to pave the way for women in the industry and is an active member of We Are LA Tech Women. She also sponsors and organizes technology industry-focused female empowerment events. Sarah’s hobbies include interior design, which she has been able to exercise while decorating the swanky Pavemint offices off Hollywood Blvd. in Los Angeles. In her spare time, Sarah is also the face and voice of “Girls Library,” a Twitter-based style and inspiration account, where Sarah has amassed over 300,000 followers.

sarah zurell  -- teri b photography-1009749.jpg


Success to me is being a good person, treating people well.

— David LaChappelle

Photo: Victoria Filice  

Photo: Victoria Filice  

All About Pavemint

Pavemint is a Los Angeles based peer-to-peer marketplace, focused on supporting smarter cities through mobility. By connecting people looking for parking with people that have parking to share, we help Pavers get where they are going faster and greener. Similar to concepts like bikesharing and ridesharing, Pavemint seeks to utilize existing resources, unlocking a supply of private parking spaces in high-traffic urban areas.

The vision is to create a global community that believes in solving the environmental impact of parking through human-powered technology. By build an on-demand economy, we create new streams of income for residents, decrease traffic, lower emissions, eliminate the stress of parking and make cities cleaner and safer. 

Now, believe me, I know that does not sound sexy, but to me cleaner air IS sexy. Since 30% of  city traffic is caused by people looking for parking, which comes to a staggering 4.2 billion tons of C02 in our LA air every year, so parking really does matter.

I’m the Chief Brand Officer of “Pavemint,” a mobility app focused on sustainability.  My role is both creative and technical, with a day to day consisting of managing teams across several core departments, while developing unconventional brand activations to delight our users.  After working for Google Ventures’ “Strut,” which was centered around fashion, I became acutely aware of the impact fast fashion has on the environment.  And now, more than ever, building sustainable green-tech has become a priority, and my focus is now on tackling everyday problems with approachable solutions.


Collaborate for branding, interior design, clean tech, mentorship, women rights, or a ginger cookie bake off.

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