Sarah, CBO

Sarah is an LA-based branding and marketing expert with an emphasis on branding technology and understanding the user.

As the brand manager for Pacific World Cosmetics’ Sensationail PWC and Fingrs & Fuse digital campaigns, she coordinated over 30,000 pieces of cross-branded social content, managed organic outreach that resulted in over 80,000,000 impressions and allowed PWC to shift their entire strategy from costly broadcast campaigns to highly targeted and cost effective digital.

As the Head of Content for Google Ventures’ “Strut,” she worked directly with the CTO to categorize 7,000 brands and helped transform 45% of downloads into daily users (compared to the industry average of 14%) through on-trend daily content and community management. Sarah moved into a hyper-focused brand role in 2015 while working closely with the marketing and design teams to build the sexiest environmentally conscious mobility brand that has ever launched an app to change the way people park. Scheduled to launch in Summer 2017.

Sarah is also the press spokeswoman for the brand and entertains journalism and TV interviews. Sarah has a deep passion for making the world a better, as an aspiring force for good she volunteers as a brand consultant for Milana Vayntrub’s charity, Can’t Do Nothing, which has received over 8 million impressions. Before Sarah made the move to tech she was an actress with a modest list of credits for her work on Desperate Housewives, Lie to me, Entourage, and the list goes on.

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Photo: Victoria Filice

Photo: Victoria Filice